By Allison McGuane
University of Tampa multimedia journalism student
Magisto is a multimedia app that can be used on the computer and on a smartphone to make raw footage and pictures into an edited and visually interesting video. The app is extremely easy to use and has an interactive website that allows for easy sharing features and a blog for users to explore popular videos. This app is a combination of a video editing app and social media, making it very entertaining and interesting for many people that do not need to be journalists. This app seems to attract a lot of amateur travelers or people who just want to document their travels and adventures. You can find videos of almost anything on Magisto.
While exploring the website, I found videos of skydivers, bakeries, aquariums, and people traveling the world. The app has received a lot of popularity on the Internet and has been recognized as a good app for easy app editing. An article on collegemediamatters.com called Magisto one of the “10 of the Latest, Greatest Software Tools for Journalists.”
As technology continues to grow, multimedia apps are becoming increasingly popular. Magisto is an app that creates easy sharing for great videos. I can see journalists using Magisto videos as a special add-on video for their articles, as a promo video on YouTube, or as an advertisement to get people to go to their page and read their article. There are so many different ways that Magisto can be used in journalism.
Although the effects and music can seem unprofessional, I see the videos being used more as something to keep readers entertained. I would love to see videos like this used on articles as an extra for something to make the article more interesting.
Some examples for ways to use Magisto in journalism would be to use it for a restaurant review, coverage for an event, or a store opening. The example I used for my presentation was photos from my trip to Europe. If I were a journalist, I would add on my Magisto video to an article all about my trip. I would include the restaurants I ate at, reviews of them, where I went and where I would suggest going to future videos.
The Magisto video would add a special touch to the article that would not take up too much time or bore viewers. What is cool about this app is that viewers on Magisto can look at the video right from the website as well. In the future, journalists would not only get people look at their news on their website, but also on Magisto. This is a great app that has a lot of potential for growth in the journalism world.